How to use flyers to promote your businessĪs with any marketing tool, flyers have to be done right to get the desired return on investment. Seventy-seven percent reported a preference for reading print compared to digital. In contrast, millions of marketing emails go unread every day because they can be instantly deleted at a swipe or click of a button.Ī recent survey reported that 88 percent of respondents believe they understand and retain information better when they read print on paper. If a flyer comes in the mail, most people will at least see what it’s about. Flyers provide something to hold in your hand rather than looking at a screen. Perhaps the biggest benefit of print flyers is that they are tangible. Using flyer numbers, coupon codes, and customer URLs enables you to track the number of responses and purchases precisely. Adding QR codes to flyers allows people to instantly link to more information and make buying decisions using their smartphones. Flyers can be used to build your brand, promote a new product, announce a sale or special event, and much more. A well designed flyer distributed to the right audience is a very effective way to generate leads.
You can save on design costs by doing it yourself plus printing and distribution costs are minimal. Marketing flyers can produce big results on a small budget. Print flyers offer many marketing benefits to small businesses. Five good reasons to use flyers to promote your business If you’re thinking about using flyers to promote your business, now is the time to get started. Getting your small business noticed now requires a mixture of digital and traditional marketing tools, including flyer printing. The study also showed that large numbers of consumers continue to look to print marketing to inform their buying decisions.Īt the same time, competition continues to increase in virtually every industry, while consumer attention spans are shorter than ever. Postal services, print marketing such as flyers, brochures, and direct mail provide respite from the constant inflow of digital media, making printed materials a very effective way to connect with your target market. Today’s consumers have become inundated with digital marketing messages. Get Instant Quotes – Custom Flyer Printing